Senterkroa Restaurant in Norway chooses an American firm to design and expand their restaurant facility....
7/2005

Congratulations! Marney and Kare Johansen, owners of Senterkroa Cafe & Restaurant, a 25 year tradition in Norway, have joined the family of Roll-A-Cover customers. Our dealer, Alf Viggo Schjolberg of Spamiljo Spa & Enclosure Company in Norway, was inspirational in the design and support that the Johansen's received for the expansion project of their restaurant in a Norway shopping mall. "The benefits are endless and the flexibility of a Roll-A-Cover enclosure will surely provide the Sentrekroa Restaurant the edge on their competitors," says Mr. Schjolberg. The project is expected to be completed by the winter of 2005. Click here to see a drawing of the custom designed enclosure for the Sentrekroa Cafe & Restaurant and please visit their website at www.senterkroa.no.




New England company sets their eyes on the Mid-West...
7/2005

Roll-A-Cover International of Connecticut and one of the oldest and top manufacturers of Pre-Engineered Patio Enclosures, Joyce Manufacturing of Cleveland, Ohio have committed to a world-wide joint expansion program. The principle parties, Michael P. Morris, CEO/President of Roll-A-Cover, and Russ Schmidt, President of Joyce Mfg. with Gary S. Winkler, Vice President of Joyce, after months of reviewing each parties' marketing and product portfolios, have committed to marketing each other's products and services. "The winners will be the dealer networks that each company has which will now be able to provide a wider variety of product offerings to the end users," say Russ Schmidt. "We believe that together each company's dealers will be stronger competitively in this growing home improvement marketplace," says Michael Morris. "It's a timing situation and Joyce is as committed as we are to providing the finest products and a strong dealer support program with a wide range of product offerings." Both companies have a proven track record nationally with their complete lines of enclosures and with an international 2006 expansion program being their future focus will be an inevitable success. The industry marketplace has competitively tried to match up to both companies' unique quality driven products. With the national home improvement statistic that with a kitchen remodeling project being number 1 on the return on investment list of home improvement services, patio and sunroom enclosures proved to be number 2. "Now, with the finest and most innovative vinyl sunroom product built by Joyce and the world recognized trackless retractable pool and sunroom enclosures manufactured by Roll-A-Cover, why invest anywhere else? It's all under one roof," says Gary Winkler. Visit Joyce Manufacturing's website at www.Joycemfg.com for more information.



Roll-An-Ride for charity...
7/2005

Roll-A-Cover, International has been commissioned to design and build their first Roll-A-Trailer for the Orange County Chopper that was custom designed and built for the Bon Secours Community Hospital fundraiser. The chopper that the Teutul family custom built for this fundraiser will be housed in the most innovative trailer in today's market. The ability to view this magnificent motorcycle built by the OCC boys inside of a viewing trailer will be an experience in itself. Having this trailer open for access and hands on viewing without removing the motorcycle out of an enclosed trailer will be a viewing pleasure to all. Please click on the motorcycle above to purchase your raffle tickets and click here to see our Roll-A-Trailer in action. It's going to a great cause and it may be your time to ride away on your own freedom trail with your OCC Chopper.



Restaurateur open to new ideas...
(as seen in the Connecticut Post & written by Anthony Spinelli - tspinelli@ctpost.com)
6/2005

DERBY ~ Restaurateur Nick Basuljevis of downtown's Fratelli Restaurant has a novel solution for the state's anti-smoking laws, which have been blamed for driving smokers from bars and restaurants His answer is a 22-by-45-foot glass sunroom with a retractable roof. While many bars and restaurants have added patio decks to their premises, allowing people to smoke outside, Basuljevis appears to be the first in Connecticut to plan such an addition. Basuljevis said it will be a nice addition to his eatery, where the menu includes Italian seafood dishes. "We are trying to do more things for our customers," Basuljevis said. He plans to build the sunroom, expected to cost more than $100,000, on a vacant lot next to his establishment at 181 Main St. He bought the lot two years ago from the city.


Basuljevis is seeking site plan approval from the Planning and Zoning Commission. The P&Z will review his application at its Tuesday meeting. Basuljevis also needs a permit to serve liquor on a patio from the state Liquor Control Commission, where director Jack Suchy said he has not heard of anyone planning to build a sunroom with a retractable roof. "I've never heard of one," Suchy said, though he wasn't certain whether it would be the first such application in Connecticut. "We'll review it when we get it." As long as there's no permanent roof, an outdoor entertainment area can be considered a patio.

The sunroom will allow the restaurant to operate within the parameters of state law, said Richard Volo, Basuljevic's lawyer. "He'll comply with the existing laws. With the roof in the retracted state, it won't violate any existing laws. It will have the ability to adapt to and honor the existing law," Volo said. Basuljevis admits the plan is a gamble. "It was a big risk to make it with fine dining," he said, explaining that he built Fratelli Restaurant in a former antiques shop four years ago. The sunroom with retractable roof hopefully will attract smokers who have shied away from restaurants since the law took effect, he said. "We're trying to get it back," he said.

A Bethany company, Roll-a-Cover, is expected to build the sunroom. The company bills its product as "a great new solution to new smoking laws." Connecticut banned smoking in restaurants Oct. 1, 2003. The smoking ban for bars went into effect April 1, 2004. Even if one does not condone smoking, Basuljevic's plan shows a lot of faith in the Naugatuck Valley economics, said Bill Purcell, president of the Valley Chamber of Commerce. "It sounds like an exciting concept. What he's doing is a fine addition to the restaurant scene in the Valley," Purcell said.



Roll-A-Cover reaches for the stars...
5/2005

Martell's Waters Edge located in Bayville, NJ overlooking the Barnegat Bay is a boaters' hot spot and eatery. They have recently expanded their existing outdoor cafe and dining area with their second Roll-A-Cover enclosure. The owners of Martell's once again chose Roll-A-Cover to design a connecting skylight for their two outdoor structures. Martell's extensive remake of an aged dock-side restaurant and pub has given boaters, vacationers, and locals a comfortable and innovatively covered dining space that other outdoor facilities can't provide when the weather turns for the worst.

"It's been a tremendous experience working with the staff at Roll-A-Cover," says Kevin, the manager at Martell's Waters Edge. "It's been a long process finding a company that can provide unique designs and manufacturing ideas with products that set us apart from our competitors. We will be working with Roll-A-Cover on several other projects for years to come. On schedule and completed in one day, Roll-A-Cover has our confidence!"



Retractable or permanent: Roll-A-Cover has you covered...
3/2005

Roll-A-Cover, an international company located in Bethany, Connecticut, has just introduced its newest enclosure model. Roll-A-Cover, because of high demand, has developed their version of a permanent enclosure for the self-standing and sunroom industry markets. "It was a simple feat," says Michael Morris, President of Roll-A-Cover. "With the success of our innovative retractable enclosures, creating a permanent enclosure was a simple task. This exclusive product gives our customers more flexible options for their projects. Perm-A-Cover will be the newest addition to our successful line of enclosures. With its narrow designed framing system, it gives customers in selected regions an opportunity to purchase enclosures at reduced square footage pricing without jeopardizing its strength and durability."

Dave Pate, Vice President of Manufacturing, is eager for the Perm-A-Cover design to be available for ordering soon, with a late summer or early fall delivery.



Canada opens its doors to Roll-A-Cover
3/2005

Roll-A-Cover, International has expanded in North America. Recognized as the leader in the enclosure industry, Roll-A-Cover has established a strong dealer network in the Canadian marketplace. "Entering the Canadian market was a two year challenge," says Michael Morris, President/CEO of Roll-A-Cover. "But with hard work, you get rewards. We have been rewarded with the addition of Canada as an ideal market. As our enclosures roll past the borders of Canada, the future growth of the pool industry as well as the flexibility of our retractable sunrooms, commercially or residentially, will change the way the Canadian market enjoys their free time."



Colonnades Hotel in Alabama awards Roll-A-Cover an enclosure contract
2/2005

A multi-million dollar hotel complex located on the shores of Alabama has awarded Roll-A-Cover with the contract to custom design/build and install one of the largest retractable pool enclosures on this side of the Mississippi. The Colonnades Hotel, a luxury resort located directly beachside to the Gulf, will be showcasing their third-story inground pool with a Roll-A-Cover encasing it. This 35' by 60' retractable enclosure designed and built by Roll-A-Cover, a Connecticut company, will be the keystone to this project's luxury theme. "It was an honor," states Michael Lightfoot, Vice President of Development at Roll-A-Cover. "We were reviewed and chosen by a board of design and structural engineers as the most capable company to erect such a colossal system." The enclosure is set to be installed in the winter of 2006.







San Juan Pools of Florida brings Roll-A-Cover to Canada
2/2005

One of the key elements of success for San Juan Pools of Florida is not to rest on their laurels. Owning a great market share of the fiberglass pool industry in the States and abroad, Paul Kennedy still looks to add quality products to the company. Having developed the largest dealer network for fiberglass pools in Canada, Mr. Kennedy, along with his partner and wife, Leanne, are confident that Roll-A-Cover enclosures are a perfect fit for their past, present, and future customers.

"I wouldn't even consider a product that wasn't as respected as ours," says Mr. Kennedy. "As I always believed when I committed my efforts to San Juan Pools: why represent an underdog when the best are staring me right in the face?"

Roll-A-Cover has won over the entire corporate staff at San Juan including their President, Kirk Sullivan. Kirk is as excited about the Roll-A-Cover and San Juan partnership in Canada and throughout the United States. He is extremely pleased with the prospect of broadening a new horizon for the pool industry.



It's the Golden Roll Award time at Roll-A-Cover and the winners are....
1/2005

The Golden Roll Award, which has become a part of Roll-A-Cover's corporate signature, has presented the 2004 award to a commercial and residential application for the first time. In past years, residential units gained the most notoriety. In 2004 however, the amount of commercial applications being installed by Roll-A-Cover Corporate and their world wide dealers increased greatly. The requests from the commercial application clientele for their enclosures to be candidates for the Before & After contest has allowed for this new venue. The Gansevoort Hotel in Manhattan, NY and a lakeside project located in Washington, installed by Faber Brothers Construction, have earned the most votes and become the 2004 winners.

Click the medals on either side to read about our winners....

Liberty Precision Industries brings Roll-A-Cover to the automobile industry
1/2005

Liberty Precision Industries of NY has awarded Roll-A-Cover, a Connecticut-based manufacturing company, with the contract to design and build custom, retractable casements which will be placed around Liberty's industrial equipment. Liberty, manufacturers of CNC machinery for the automotive industry, has chosen Roll-A-Cover as one of their suppliers for all of the equipment that they manufacture. "The sizes of the machinery that Liberty designs and builds is often the size of a swimming pool. Roll-A-Cover's concept of a retractable enclosure offers ease of accesibility when the equipment needs to be operated or serviced and also offers a clean image when the equipment is in operation. Having 100% visibility when the casement is closed gives the operators a safe and visual advantage over the normal steel casements that the industry is so used to," says Kerry Taylor, designer and VP of Engineering for Roll-A-Cover.


Extreme Makeover: Home Edition adds Roll-A-Cover to one of their future projects
9/2004

ABC's award-winning series, Extreme Makeover: Home Edition, has included a Roll-A-Cover enclosure in their plans for an upcoming episode. J. Michael Lightfoot, VP of Sales, is excited and says, "Being asked to participate in one of television's most watched series, and having our product recognized as a leader in the industry, is an honor for Roll-A-Cover." Lightfoot adds, "As part of the process, we will be asked to expedite an enclosure and have it shipped and installed in less than three weeks somewhere in the country, which is quite the challenge. Roll-A-Cover is up for the task. Our team is willing to put in the extra effort for such a wonderful and charitable event." With a new season coming up, Roll-A-Cover is not allowed to disclose the date nor the location until after the show is filmed. You'll just have to stay tuned to ABC and to Roll-A-Cover for the details.

Keller Products of New Hampshire chooses to bring Roll-A-Cover products to their New England states
5/2004

Scott Keller of Keller Products has asked Roll-A-Cover to partner with their 85-year old company in New Hampshire, Maine, and Massachusetts. Keller Products and their subsidiaries are leaders in their fields. Keller's Solar Components, Inc. was excited to offer Roll-A-Cover products with their product line. They recognized the unique concept of the retractable enclosures and were excited to be representatives of Roll-A-Cover products. "We are extremely pleased to join forces with Keller Products. They have been one of the most respected enclosure companies in the industry. Working with their team and with Scott Keller himself will be an honor," says Dennis Martens, VP of Roll-A-Cover. "We are thrilled to partner with such a well-run organization and look forward to creating applications that both companies can market."

Roll-A-Cover receives a contract to cover Manhattan's finest new hotel
1/2004

The Gansevoort Hotel, nestled in the heart of Manhattan's Meat-Packing district, an ever growing eclectic neighborhood, has chosen Roll-A-Cover to enclose their rooftop. "As the hotel construction comes to a completion we were forced to make a decision on our rooftop location. We needed a product that had structural integrity and was able to withhold snow and wind loads. We chose the creative products from Roll-A-Cover. The versatility of being able to open the enclosure during warm days or close the enclosure on windy, rainy, or cold days. Not to mention the benefits of the enclosure during the winter with snow. We chose Roll-A-Cover, not only for their innovative product but for their talented and dedicated staff," says Michael Achenbaum, owner.

"Once HK Hotels committed to us to build their rooftop enclosure, our design and manufacturing teams rolled up their sleeves and went to work. As each one of our enclosures are custom manufactured, the Hotel Gansevoort had some unique issues. They wanted a unit that was twice as high as our stock products, custom colored powder coating, and they wanted it all in less than six weeks. As we were honored to provide this enclosure, we had our work cut out for us. We made it under deadline. The old adage of New York, 'if you can make it here, you can make it anywhere," rang true. Since installing this unit, we've been inundated by other New York businesses and those abroad who now want enclosures from us," says Glenn Stuart, VP of Sales & Marketing.

San Juan Fiberglass Pools joins in on the fun
9/2003

The largest fiberglass pool dealership in North America has requested Roll-A-Cover to partner with them and create a marketing program that will allow San Juan pool owners to be introduced to Roll-A-Cover products. "It's a perfect marriage," says Kirk Sullivan, President & Owner of San Juan Pools. "It will take some time to acclimate our dealers into being creative and offer their past and future customers this unique enclosure. We are confident that this is going to be a great relationship." Sullivan went on to say, "where else could a potential pool owner get two great products, represented by a qualified dealer under one roof? We are extremely excited to say the least."

It's a perfect swim in West Springfield
8/2003

Roll-A-Cover receives a contract to install a custom swimming pool enclosure covering at the Quality Inn in West Springfield, MA. After being compared to permanent structures or new construction, Roll-A-Cover was chosen to be the most cost effective choice. Roll-A-Cover proves that not only is it substantially less than other options, but it gives this Quality Inn a flexible and structurally sound enclosure for their guests to enjoy.

Choice Hotels International has added Roll-A-Cover to their list of endorsed vendors
2/2003

Choice Hotels, the world's second largest hotel chain, which includes hotels such as Comfort Inn, Quality Inn, and many others that have a strong industry presence, has chosen Roll-A-Cover as their preferred vendor for their franchisees. As the competitive hotel market becomes more and more aggressive, offering amenities to their guests is becoming more valuable. Having outdoor swimming pools with no protective covering during inclement weather puts any hotel at a disadvantage from others that have indoor pools. Choice realizes that Roll-A-Cover products will offer their hotels the flexibility of indoor and outdoor. They are confidant that this commitment will help families that are looking forward to a leisurely stay away from home, in choosing Choice Hotels. For most enclosures, there is a considerable amount of construction work that needs to be done whereas a Roll-A-Cover enclosure requires minimal footing requirements, because it's trackless. "As a telescopic concept with all of the benefits of a permanent enclosure provides Choice Hotels a tremendous option with the least amount of cost and down time," Dave Pate, Vice President of Manufacturing, proclaims.

Pool & Spa Magazine votes Roll-A-Cover one of the 50 best new products of the year
1/2003

Pool & Spa Magazine, a strong industry leader as the informational guide to the Swimming Pool & Hot Tub Industry, has recognized Roll-A-Cover as one of it's best new products of the year. "It's only the beginning for Roll-A-Cover," says Dennis Martens, Vice President, "We have raised many eyebrows in the pool industry and the consumer is becoming the winner, by purchasing a unique conceptual product that is quality manufactured."

Sunrise Group "Rolls" out a 2003 expansion program
9/2002

After over two decades of being a leader in the Sunroom industry with projects throughout New England, Michael P. Morris founded Roll-A-Cover. As President of the company, Mr. Morris has developed a product line of enclosures that will spark the enclosure industry and created a way of covering outdoor environments. In the rural setting of a quaint Connecticut town called Bethany, Morris has designed, developed and manufactured a product line which will be distributed world wide. He states, "I'm not looking to join a Sunroom Industry cloned product campaign, I am looking to be unique, by offering an item that is new and innovative. Roll-A-Cover will be a leader in the industry and carve out a new path for generations to come."